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Our Story

Itta (in Korean, 잇다) means 'to connect.'

Korea is blossoming. In 1988, there were only about 2.4 million international visitors to South Korea as the country celebrated the Summer Olympics. Then about 30 years later, hosting the World Cup (2002) and the Winter Olympics (2018) in between, South Korea reached the highest points of international attention with a record breaking 17.5 million visitors from overseas as well as 2.5 million foreign residents. Who would have thought this was possible only 60 years after Korean War?


Korea is growing. With the new found success of K-Pop, K-Drama, and K-Beauty, Korean culture is making bigger waves of influence all around the world than ever before. This reminds us the vision for the country laid by Kim Gu, the last president of the Provisional Government of the Republic of Korea and a leader of the Korean independence movement:

“Because I have felt the pain of being invaded by another nation, I do not want my nation to invade others. [...] The only thing that I desire in infinite quantity is the power of a noble culture. This is because the power of culture both makes ourselves happy and gives happiness to others.”

As we witness more Koreans on a global stage and more international communities embracing Korean culture, Kim Gu’s message serves as a guiding light. 


Today’s Korea, however, faces new challenges as the community becomes more diverse and dynamic. The National Human Rights Commission of Korea, for example, reports that six in ten Korean citizens experience hate expressions (hate speech). The institution’s another research study indicates that 68.4% of the foreign residents express racial discrimination exists in Korea. Addressing the rise of social discord and conflict, we are here to seek solutions to bring the words of Kim Gu into reality and spread good Korean values all across borders.

“Weave Cultures and Connect People”

Our vision is to build a welcoming glocal community that welcomes and embraces people of diverse backgrounds and values. To achieve our goal, we create unique learning opportunities weaving cultures and connecting people in Korea and around the world. 

Core Values

We use Korean culture and education as our primary mediums to connect the world with Korea and harness global citizenship. Making a well thought-out and educational approach, it is essential for us to practice our core values on all aspects of what we do.


We celebrate and unite with people from all walks of lives.


We value curiosity and seek authentic answers.


We strive for intercultural & interpersonal sensitivity.


We take personal responsibilities for learning and for the community.


We learn through

multi-dimensional learning methods.


Critical Thinking

Social Justice & Equity

Self Authorship


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